Continental installing live satellite TV on planes

Venturing where low-cost carriers have largely gone before, Continental (CAL) is now offering satellite TV, a move that could push its peers to follow suit at a time when competition is the fiercest it's been in years.

Since April, Continental has installed DirecTV (DTV) on 18 planes. By early 2011, the airline plans to have 77 channels of live TV available to passengers flying domestically on about 220 of its jetliners.

Continental Airlines Continental is loading its jets with satellite TV so fliers can watch what they want, live, at their seats.

Full story: USAToday